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An incredible look into the Chicopee, Mass. facility that produces Callaway's Chrome Soft golf balls in stunning flow motion cinematography. #callawaycreate

YouTube Official Release

Facebook Official Release 

Instagram Official Release

Agency: The Kimba Group
Director and Editor: Tyler Fairbank
Sound Design: Slava Pogorelsky
Composed by Rebecca Rosoff
Camera Assistant: Liam Euler
Drone Operator: Tony Dimaria

The video is made up almost entirely of still images with the exception of a few real-time shots. Over the three days of production, the five cameras used totaled 22,225 raw stills. Nearly 15,000 stills are used in the final edit, but have been heavily manipulated and/or composited in. The sequences were shot in resolutions ranging from 5K to 8.6K. The post work totaled 130 hours and was done in Adobe Lightroom, LRTimelapse, After Effects, Photoshop and DaVinci Resolve.

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